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Title: The Brand Gap
Author: Marty Neumeier
Narrator: Marty Neumeier
Format: mp3
Length: 1 hr and 30 mins
Release date: 05-21-25
Ratings: Not rated yet
Genres: Marketing & Sales
Publisher's Summary:
The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.
