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Title: The Come Back Culture
Author: Jason Young, Jonathan Malm
Narrator: Jim Denison
Format: mp3
Length: 4 hrs and 24 mins
Release date: 05-17-22
Ratings: 4.5 out of 5 stars, 3 ratings
Genres: Workplace & Organizational Behavior
Publisher's Summary:
Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come back—and they tell their friends. Backed by plenty of on-the-ground research and real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more.