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Title: Beyond Disruption
Author: W. Chan Kim, Renée Mauborgne
Narrator: Roger Wayne
Format: mp3
Length: 6 hrs and 6 mins
Release date: 05-02-23
Ratings: 4 out of 5 stars, 11 ratings
Genres: Economics
Publisher's Summary:
Disruption dominates innovation theory and practice. But disruption is destructive—displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow? With three decades of research, W. Chan Kim and Renee Mauborgne reveal another way to innovate and grow. Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach—nondisruptive creation—that is free from the destructive displacement that happens when innovators set out to disrupt.