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Title: What to Ask
Author: Andrea Olson
Narrator: Rachel Perry
Format: mp3
Length: 4 hrs and 53 mins
Release date: 06-14-22
Ratings: 5 out of 5 stars, 3 ratings
Genres: Consumer Behavior & Market Research
Publisher's Summary:
Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.
