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Title: Costovation
Author: Stephen Wunker, Jennifer Luo Law
Narrator: Van Tracy
Format: mp3
Length: 4 hrs and 45 mins
Release date: 09-18-18
Ratings: 4.5 out of 5 stars, 6 ratings
Genres: Forecasting & Strategic Planning
Publisher's Summary:
Cut costs - it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want.
