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Title: Blue Ocean Shift
Author: Renee Mauborgne, W. Chan Kim
Narrator: Christian Steiner
Format: mp3
Length: 9 hrs and 48 mins
Release date: 09-26-17
Ratings: 4 out of 5 stars, 480 ratings
Genres: Forecasting & Strategic Planning
Publisher's Summary:
Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic 3.6 million copy global best seller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step by step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.