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Title: The Power of Experiments
Author: Michael Luca, Max H. Bazerman
Narrator: Timothy Andrés Pabon
Format: mp3
Length: 6 hrs and 32 mins
Release date: 06-16-20
Ratings: 4 out of 5 stars, 28 ratings
Genres: Consumer Behavior & Market Research
Publisher's Summary:
Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.
