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Title: The Compass and the Nail
Author: Craig Wilson
Narrator: Kyle Tait
Format: mp3
Length: 5 hrs and 43 mins
Release date: 05-14-19
Ratings: 4 out of 5 stars, 7 ratings
Genres: Consumer Behavior & Market Research
Publisher's Summary:
The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.
