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Title: From Big Data to Big Profits
Author: Russell Walker
Narrator: Asa Siegel
Format: mp3
Length: 13 hrs and 1 min
Release date: 01-23-24
Ratings: Not rated yet
Genres: Data Science
Publisher's Summary:
In From Big Data to Big Profits, Russell Walker investigates the use of Big Data to stimulate innovations in operational effectiveness and business growth. Walker examines the nature of Big Data and how businesses can use it to create new monetization opportunities. Using case studies of Apple, Netflix, Google, LinkedIn, Zillow, Amazon, and other leaders in the use of Big Data, Walker explores how digital platforms such as mobile apps and social networks are changing the nature of customer interactions and the way Big Data is created and used by companies.
