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Title: The Brand Flip
Author: Marty Neumeier
Narrator: Marty Neumeier
Format: mp3
Length: 1 hr and 53 mins
Release date: 03-31-25
Ratings: Not rated yet
Genres: Business Development & Entrepreneurship
Publisher's Summary:
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.
