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Title: Growing And Managing A Business
Series: Part of New York Times Pocket MBA
Author: Kathleen Allen Ph.D.
Narrator: Eric Conger
Format: Unabridged Audiobook
Length: 1 hour 29 minutes
Release date: May 1, 2003
Ratings: Ratings of Book: 2.9 of Total 20
Ratings of Narrator: 4 of Total 2
Genres: Marketing & Advertising
Publisher's Summary:
Learn the 25 keys in managing the growth of a business, including identifying the company's competitive advantage, implementing a total-quality strategy, hiring a professional management team and creating a visionary growth-oriented corporate culture. Growing & Managing A Business is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite.
