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Title: Competing on Resources
Subtitle: Strategy in the 1990s
Author: David J. Collis (Associate Professor of Business Administration, Harvard Business School), Cynthia A. Montgomery (Professor of Business Administration
Length: 41 mins
Language: English
Release date: 12-16-99
Publisher: Harvard Business School Publishing
Ratings: 1.5 of 5 out of 2 votes
Genres: Business, Commerce & Economy
Publisher's Summary:
This article from Harvard Business Review addresses the changing view of strategic planning. Authors David J. Collis and Cynthia A. Montgomery of Harvard Business School discuss a different approach to strategy: the resource-based view of the firm (RBV). They define this approach and illustrate its applications for strategic planning - and demonstrate the RBV's effectiveness with such companies as Newell, Cooper, Disney, and Sharp. This article originally appeared in print in the July-August 1995 Harvard Business Review and is now available in audio format exclusively through Audible.
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©1995 by the President and Fellows of Harvard College, All Rights Reserved; (P)1997 Audible Inc.
