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Title: Upside
Subtitle: Profiting from the Profound Demographic Shifts Ahead
Author: Kenneth W. Gronbach
Narrator: Tom Parks
Format: Unabridged
Length: 7 hrs and 43 mins
Language: English
Release date: 04-18-17
Publisher: Brilliance Audio
Ratings: 4.5 of 5 out of 40 votes
Genres: Business, Career Skills
Publisher's Summary:
Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead.
What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines?
Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. Lively and full of surprises, the book explains:
As waves of people are born and age, fortunes and futures are determined. Whether you're an investor, marketer, executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics.
