Testimonials. We all know we’re supposed to ask for them. We all know we’re supposed to have them on our website. Maybe you already have a handful of testimonials just sitting on your site and you assume they’re doing the job. However, it’s very likely they’re not doing their job because of the way they’re written and the way they’re presented.
In this first official episode of The Business (R)evolution podcast, I share the features of an effective testimonial, how to get your clients to provide an effective testimonial (hint: it’s a lot easier than you might think), and ways for you to share and present your testimonials so that your leads see them and are moved enough by them to reach out and talk with you about your services.
Access the resources mentioned in this episode and a full transcript:
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