Despite popular belief, marketing is not about trying to sell. In fact, the best marketing is not gimmicky or sales-y at all. Since we are surrounded by marketing that is trying to sell, we often revert to this kind of marketing. But the truth is, it’s not effective. You can get better at marketing by understanding it better. When you begin to understand that marketing is how you find your people and build relationships with them, you will feel much more authentic doing it.
In this episode, I talk about what marketing really is and how it works. You can expect to learn the three guiding principles that will help you get better at marketing your business, learn about the Marketing Lifecycle Framework, and you will be on your way to more effective marketing.
Access the resources mentioned in this episode and a full transcript:
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