On this episode of The CMO Show, host Mark Jones sits down with Ben Blackburn, Head of Product at SIXT Australia. The car rental company is working to electrify 50% of its entire fleet by 2027, and influence consumer attitudes and behaviours at the same time.
It's a big job. Listen in to see how they're going.
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The CMO Show is produced by ImpactInstitute. Visit www.impactinstitute.com.au to learn more about what we do.
