Description

Richard Spencer, Customer Experience Officer (CXO) at Business Australia, talks to host Mark Jones about the customer experience, the challenges of creating a new brand identity, and how to stay relevant with new storytelling methods. 

Resources

• Business Australia
• The Company You Keep
• Business Australia's Coronavirus Resources

You might also like…

• Fiona Le Brocq on brand relevance
• David Breust on marketing membership organisations
• Ric Navarro on customer-centric marketing strategy