If you're not sure how to use Pinterest for business you're in good company – lots of people feel that way. Pinterest expert Alisa Meredith joins me to share all her top tips for how to make Pinterest work for your business. And to bust a few myths about the different niches you'll find there. It's a much bigger opportunity than most people realise!
In this episode, Alisa shares her advice on how to use Pinterest for business, including:
- The results her very first Pinterest client is still getting – five years on!
- The results I'm still getting from using Tailwind for Pinterest even though I haven't been active for a couple of years.
- Who should be on Pinterest (spoiler alert there are some surprises, like sport being in the list of top interest categories and there's one other 'surprise' top one as well).
- The search habits of Pinterest users that make it possible for small businesses to compete with the big brands.
- The most important thing to consider if you want to be 'found' via search in Pinterest.
- How to create content that will draw potential customers to your website.
- How to avoid looking like you're 'going in for a kiss at the beginning of the first date' on Pinterest.
- The important differences between marketing a physical product and marketing services or digital products on Pinterest.
- How Pinterest is becoming more social as a platform.
- The new opportunity emerging that opens up Pinterest for people who thought they'd 'left it too late'.
