Learn about the connection between stories and memories that last and why some stories are far more memorable than others.
Business storytelling expert Eamonn O'Brien chats with specialist researcher on human cognition and memory, author of Human Memory, and University of Notre Dame Professor Gabriel Radvansky about how the human brain operates and memories are formed - delving into why you are hard wired to remember stories ahead of any other information you encounter AND the secrets to stories you'll find easy to remember for years vs hours or days!
