"I've probably seen more erroneous decision-making by over-reliance on data than by over-reliance on gut."
In this episode of The Cred Podcast, Mack McKelvey sits down with Lisa Pellette, a global CMO and transformation leader whose career spans Levi's, Ralph Lauren, Lacoste, Casper, and Fossil Group, to talk about how data, context, and gut converge to inform decisions.
Drawing on her background in psychology and decades of experience leading iconic brands and major transformations, Lisa unpacks the importance of defining a clear North Star, relying on contextual decision-making, and building your own team of decision-makers. Plus, learn how culture shapes whether mistakes are metabolized into momentum or friction.
