Relationship Marketing: The Smarter Content Strategy for Entrepreneurs
If you are exhausted from chasing algorithms and posting more just to stay visible, this episode is for you.
Most entrepreneurs believe growth comes from reach. More impressions. More followers. More noise.
But what if the smarter strategy is building real relationships?
In this episode, I sit down with Shaun Chavis to talk about what relationship marketing actually looks like in practice. We break down why posting alone is not enough, why engagement is the real growth engine, and how long-term thinking separates sustainable brands from short-term trends.
We also talk about the discipline of choosing one platform you can commit to, how to pressure test ideas before launching them, and why collaboration accelerates trust faster than competition ever could.
If you are building a serious business and want a content strategy that lasts beyond the next algorithm shift, you will love this conversation.
Connect with Shaun Chavis:
Substack: https://redressing.substack.com/
LinkedIn: https://www.linkedin.com/in/shaunchavis/
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LinkedIn: https://www.linkedin.com/in/amandakaufman/
If this episode resonates, share it with another entrepreneur who is ready to stop broadcasting and start building.
