Unlock the Power of Podcast Guesting to Grow Your Coaching Business
In this episode, I sit down with Kimberly Spencer, an award-winning entrepreneur, podcasting expert, and my dear friend, to explore how coaches can leverage podcast guesting to build their businesses.
Kim's journey into podcast guesting started during a tough time: stuck in Australia during the pandemic with her husband's industry shut down, she was left as the sole provider for her family. Faced with uncertainty, she remembered a $10,000 coaching contract she had landed from a single podcast interview, sparking her realization that guesting on other people's podcasts could be a game-changer for her business.
Fast forward, Kim has generated over a quarter of a million dollars in new business revenue from podcast guesting alone—and she's here to share her secrets.
In this episode, we cover:
The Podcast Guesting Advantage: Learn why Kim believes that 90% of podcasts are not worth your time and how to identify the top shows that will truly move the needle for your business. Discover her "5-30-90" rule that ensures you only invest your time in the right opportunities.
Hosting vs. Guesting: Which Should You Choose? Kim breaks down the key differences between hosting your own podcast and being a guest on others' shows. She shares why podcast guesting is a smart, strategic choice for coaches who want to expand their reach without taking on the commitment of hosting their own podcast. If your business is struggling, podcast guesting might be the lifeline you need to keep growing without overwhelming yourself.
Kim's Top Do's and Don'ts of Podcast Guesting: From avoiding "brain picking" disguised as guesting to mastering the art of adding value during your interview, Kim provides actionable tips that will help you navigate the podcasting landscape like a pro. Learn how to craft compelling stories, embed client testimonials, and connect with hosts on a deeper level to maximize each guest appearance.
Treat Podcast Guesting as a Process, Not a Project: Kim emphasizes the importance of seeing podcast guesting as a process with stages—relationship building, scheduling, preparation, the interview, and post-interview promotion. This structured approach turns guesting into a repeatable and scalable strategy that consistently drives results.
The Power of Being of Service: Kim's philosophy centers on showing up authentically and being of service during every guest appearance. She shares how shifting from a mindset of "what can I get?" to "how can I serve?" not only makes you a memorable guest but also builds trust with your audience and the podcast host.
Navigating Personal Challenges While Guesting: Life happens, and it's not always smooth sailing. Kim offers compassionate advice on managing personal challenges like stress or loss while maintaining your guesting commitments. She shares her personal experience of navigating a challenging year of losses and how she balanced her commitments with self-care and grace.
Practical Tips to Deepen Connections with Hosts: From tagging hosts in social media posts to leaving them reviews and engaging with their content, Kim provides practical strategies for nurturing relationships with podcast hosts long after your episode airs. These small but meaningful actions help you stand out, create deeper connections, and increase your chances of being invited back.
This episode is packed with actionable advice for coaches who want to leverage the power of podcast guesting to grow their businesses, expand their reach, and connect authentically with new audiences. Whether you're new to the podcasting world or looking to refine your strategy, Kim's insights will give you the tools you need to make every podcast appearance count.
Ready to take your coaching business to the next level? Tune in to learn from one of the best in the business and start making every podcast want you!
Get the full episode transcript and detailed Show Notes at: https://thecoachesplaza.com/post/the-power-of-podcast-guesting
Follow Amanda on Instagram @theamandakaufman
Follow Kim on Instagram @kimberly.spencer
Website: https://www.communicationqueens.com
