Most business owners don't abandon a book because they lack discipline or time. They abandon it because they start writing before they have clarity.
In this episode of The Amanda Kaufman Show, I'm joined by Sean Mabry for a grounded conversation about why so many business owners never finish the book they start. We unpack the difference between excitement and clarity, why outlining and proposals matter more than people want to admit, and how starting without a clear map almost guarantees the project will stall.
Sean shares what he sees again and again with business owners who want to write a book, why skipping the clarity stage creates resistance later, and how knowing whether a book should exist at all changes everything.
If you've been circling the idea of writing a book for years or have an unfinished draft sitting on your hard drive, this episode will help you understand what's actually getting in the way.
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