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Description

Chief Revolution Officer John DiJulius of the DiJulius Group talks with Matthew Dixon, the best-selling author of The Challenger Sale: Taking Control of the Customer Conversation (Portfolio/Penguin 2011), which was a #1 Amazon and Wall Street Journal bestseller that has sold nearly a million copies worldwide and has been translated into a dozen languages.

You will learn:

• What a Challenger Sale is and how it has one of the most important advances in selling in many years
• The 5 types of sales reps
• The 3 T’s of a Challenger
• You need to be challenging your customer’s assumptions and not making them think, “Huh, I never thought about it that way before,” 
• Stop leading with what you and your company do and start leading with a compelling story about their business, and teach them something new. 

Resources mentioned:

The Challenger Sale: Taking Control of the Customer Conversation

Matthew’s newest book, The JOLT Effect: How High Performers Overcome Customer Indecision, will be released by Penguin in September 2022

http://dmcinsight.com/

The Customer Service Revolution Podcast 

Customer Experience Executive Academy  

Customer Experience Executive Online Academy   

If you enjoyed this episode, we’ve created a PDF that has all of the key information for you from the episode. Just go over to our podcast page at https://thedijuliusgroup.com/the-customer-service-revolution-podcast to download it. 

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com