3 big ideas discussed in this episode:
BIG IDEA #1: The most misunderstood word in B2B right now: trust. Real trust starts with real people — especially your leaders. The executive voice is the single most underused asset in most B2B companies today.
BIG IDEA #2: The most misunderstood word in B2B marketing and sales is "Trust".
**** Emotional Resonance - Most companies still create content like its 2014.
BIG IDEA #3: Real trust starts with real people — especially your leaders. The executive voice is the single most underused asset in most B2B companies today.
Get the show notes for this episode here: https://AskJeremyJones.com/podcast
