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In this episode of The Digital Slice Podcast, Brad Friedman and Matt Banker, Founder and Lead Strategist at Benchmark Growth Marketing, dive deep into the concept of translating thoughts into words that generate revenue for accounting firms.
Matt is the founder and lead strategist at Benchmark Growth Marketing, a marketing agency specifically for B2B accounting firms. Matt started designing and building websites at a small agency, and he grew frustrated that there wasn't a better way to create content for
a website. It didn't make sense to ask the client to decide what the site should say. After all, they weren't marketing experts. Super smart people often have the most trouble translating their thoughts into words that the rest of us can understand. This tendency carries through to business owners and how they try to market their companies.
Matt brings a 'words first' approach to marketing because his superpower is the ability to help business owners communicate more clearly. He works with executive teams and marketing teams to build alignment and buy-in so everyone is rowing in the same direction.
These days Matt focuses his efforts on serving a narrow niche: accounting firms. With a background in fine arts, he is the Yin to a number-cruncher's Yang. He helps them build marketing engines that work to grow their firms.
