Instagram recently launched IGTV allowing users to upload short and long-form videos. Certainly, this is another tool business' can use in different ways to grow an audience and make a real impact.
With more than a billion active Instagram users each month, IGTV is something you should not miss if you want to attract new customers and keep them engaged. The thing about IGTV is that it's mobile-centric and the videos are vertical. IGTV videos stay permanently on your channel and can re-purposed to your other social media accounts for maximum impact.
Professor Nez is not your ordinary professor. For 28 years, he has mastered his craft - teaching and educating at the highest levels. He has practiced what he's taught. A huge believer in live video streaming platforms, he is an early adopter of YouTube Live, Twitter Live, Facebook Live, Instagram Live, LinkedIn Video and now, IGTV.
In this Episode:
- How to use IGTV for branding and content creation for businesses
- How to leverage different video formats to increase your digital presence through Instagram's 1 billion monthly active users
- How your success on a platform is dependent on your strategy and implementation as a creator
- How IGTV supports portrait mode vertical video
- How you can keep your uploaded videos on your IGTV channel permanently
- How to repurpose IGTV content on Facebook, Twitter, LinkedIn or on your website
- How different platforms serve different audiences and should be used depending on your business needs
- How to start with a video about your company for your first IGTV upload
- The ideal time span for your videos
- How behind the scenes and stories have more impact
- How to show your vulnerability as a surefire way to engage your audience and in humanizing your brand
- How to make a compelling IGTV video series
- Professor Nez is re-launching Beyond the Box Academy, an online university for branding, communication, and social media marketing
