Do you still believe LinkedIn serves its purpose as a professional networking platform? Since Microsoft acquired LinkedIn, there has been a lot of talk about LinkedIn's alleged demise. There are articles every week talking about how how it could simply go away. I contend, the opposite is happening as LinkedIn is as strong as it has ever been. It remains a venue for business owners and job seekers to engage and create a more productive workforce environment for the whole world.
In this episode of The Digital Slice Podcast, I revisit LinkedIn's beginnings and discuss how it has remained true to its mission.
In this Episode:
- The beginnings of LinkedIn in 2002 as a professional networking platform
- How Reid Hoffman created a team of former colleagues and launched LinkedIn from his living room in 2003
- How LinkedIn remains a professional network despite some changes in its interface
- How native videos on LinkedIn doesn't make it into a social network
- How the controversial issues surrounding LinkedIn's looming demise started in 2016 via the Microsoft acquisition
- How LinkedIn's current status in the stock market and its 562 million users indicate it remains in good standing
- LinkedIn's mission and vision and how to take advantage of it
- How to build a strong and highly optimized LinkedIn profile
- Starting out with a high quality, professional-looking photo
- How to take advantage of the ample space provided by LinkedIn for your summary, and work experience
- How to set up your LinkedIn background image, name, and headline properly
- How to arrange the summary section to make you easier to find
- LinkedIn groups and how to choose which ones to join and be active in
