Choosing An Email Service Provider - The most critical part of your email marketing program
Choosing the right email service for your company is a daunting task. There are a lot of elements that you need to consider before you can find the perfect brand-ESP fit for yourself.
Today we make this process easy, and straightforward. We provide with you all the tips and techniques you can use to find the best ESP for your personal needs.
Joining us in this podcast is Christopher Mariott, a 25 year veteran in the digital marketing space and the founder of Email Connect. He is a recognized expert in helping brands connect with the right marketing technology providers and platforms.
Questions Answered in the Podcast
- How ESPs are a close partner for your business?
- Why is getting the right ESP the most critical thing that an email marketer can do?
- Why simply adding more features won't get you sales as an ESP?
- How early detection of deliverability issues works in your favor, compared to only marketing higher email delivery rates?
- Switching from one ESP to another smoothly, and what's involved in these transitions?
- Tips for doing your homework on choosing the right band-ESP fit for your business
