Who is Dave Young and why does he make such a good side kick? Is it a short attention span or his years of radio and business acumen? Let's find out.
Dave Young:
Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Simple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients, so here's one of those.
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Dave Young:
Welcome back to the Empire Builders Podcast, Dave Young, here alongside... Wait, wait a minute. Wait a minute, is that you Matt?
Matthew Burns:
It's me, Matthew.
Dave Young:
Where's Stephen? What the heck's going on here?
Matthew Burns:
We've done this in the past where we gave you a week off, so we're going to do that for Stephen this week. And we're going to find out why the heck Dave Young even exists in the Empire Builder Podcast world.
Dave Young:
Geez, I feel a little existential dread now.
Matthew Burns:
That's okay, because Stephen felt a little bit of the same. I have this really awesome job with the podcast and I get to sit back and listen to everything after it's already completed and then write the social media posts and get it all put up on the blog. And I have always wanted to be a little bit of an ego play. I want to get myself onto the recordings and so I said, "Hey, let me do the interviews for the behind the scenes stuff." And that's what we're going to do today.
Dave Young:
All right. I'm the guy that has to fake my own imposter syndrome.
Matthew Burns:
Yeah, because you still have that. Come on, give me a break. The number one question is are you really seriously kept in the dark until the beginning of things? So the podcast starts and you're always like, "Well, you just told me that we're talking about eggs," whatever the podcast title is. Is that how it goes down?
Dave Young:
Yeah, no, you're absolutely right and I wouldn't have it any other way. I think it's what makes it fun to do this. I mean, for two reasons, one, first and foremost, Stephen does all the research and I don't have to do any of that.
Matthew Burns:
So you're lazy, I see.
Dave Young:
This is my role.
Matthew Burns:
Oh, sorry. My bad.
Dave Young:
It's not lazy. It's using someone's talents to the max., if that makes sense.
Matthew Burns:
Absolutely.
Dave Young:
So I feel like one of the things I got pretty good at when I was doing live radio was just being live and in the moment on things and being able to handle curveballs, just improv and ad lib. I'm pretty good at that. If somebody says, "Hey, we need somebody to fill 10, 15 minutes on a stage." I'd be the first to say, "Okay, I don't have a comedy routine, but I could probably keep people sitting in their seats for 15 minutes."
Matthew Burns:
Put me in coach.
Dave Young:
You know what I mean?
Matthew Burns:
Yeah. Random conversations with any of our partners is everybody tells me how quick Dave Young is, just quick. It's, "This dude's quick." And they mean in response and your depth of knowledge. And you can get involved in a conversation very quickly and have some mastery of it somewhere, whether it's direct or relatable, which is wicked, and it does make it very easy for Stephen to go and be completely masterful of the content that he wants to talk about for each episode. And you go, "Oh man, you know what? When I was... We used to..." An El Camino, whatever that thing, and then you bring yourself all the way in and you make it very personal, and that's been the most brilliant part of it. And then it also makes it very natural that the banter is not now been created, it is what it is. It's exactly what it is.
