Do you really know your audience? What do they think about you?
Can you segment based on the relationship you have with your audience?
Do you know and understand your Advocates?
Do you have a relationship with the 'event evangelists', those die hard fanatic, the particularly loyal parts of your audience?
Do you know and understand that group that is Active and attending?
Do you do anything to understand their particular needs and desires, and do you communicate and offer experiences that may build their relationship with you and your event?
Do you know and understand those that you may have Alienated, or lost contact with?
Do you do anything to understand their concerns and barriers, and do you communicate and offer specific experiences that may re-establish that relationship with you and your event?
And… lets talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
