Thinking back to the Purpose you have, and the People you want to influence - what positive influence can your event experiences have?
What influence have you seen from your events?
What influence have you seen other event experiences have?
On what levels did those experiences influence people?
The Value of Influential EVents
https://youtu.be/qpw0DdkosH4
Thinking outside of your own event, what is the the 'zeistgiest' in your event community?
What are some of the current shared beliefs within your target audience?
What are the big issues now, the primary feelings, the talking points, or big ideas which are emerging within the community - that your event wants to be a big part of?
Please follow the video version at https://bit.ly/3gWkNkm
You can download the workbook here… www.andrewoloughlin.com/influential-info
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global