I recently wrapped up a 100% asynchronous launch where we did 6 figures in sales without live webinars, live streams, being on video or calls.
It certainly wasn’t our biggest launch, we’ve had plenty of $500k++ launches by using our Launch Your Signature CourseⓇ and Iconic Virtual Events strategies (you can find all of our launch strategies inside Profit Architecture.)
But it was a really great experiment to try something 100% async and be a model for some of our clients who need this level of flexibility to work around their creative constraints. If you're in a chill low energy season, or can't do a lot of live stuff for any reason, an async launch can be really lucrative and strategic, designed to fit into your life and schedule.
➡️ Read the full blog post here
In this episode:
What is a 100% “asynchronous” launch and why you might want to experiment with one
The pros and cons of doing a fully async launch vs. a hybrid launch with live elements
Truth bombs about the reality of what to expect if you do try an async launch
Why your launch success has very little to do with the actual 5-7 days of your cart open
The #1 thing that *actually* determines the success of your next launch
What my asynchronous launch looked like, pre-launch, recorded webinar, how many emails I sent etc
The results of this launch
Honest reflections on if I would do it this way again, or what I would change next time
Lessons learned that you can apply to your next launch, async or live!
Answering your biggest questions about how much time it saved me, what the launch window felt like, and more
Resources + Links:
Join the waitlist - www.mariahcoz.com/waitlist/
Visit the site - www.mariahcoz.com
Blog - www.mariahcoz.com/blog
The Newsletter - www.mariahcoz.com/join
Submit your Creator Confession here
