Most creators will lose in 2026.
Not because they're bad.
Because they're chasing attention instead of building authority.
In this episode, Lee and James break down why vanity metrics are killing real businesses, why one-platform strategies are already outdated, and how long-form content is becoming the filter for higher-quality clients.
We cover:
Why consistency on a monthly and quarterly level beats motivation
Why multi-platform presence is now non-negotiable
How to use short form to create reach and long form to build trust
Why YouTube is still one of the biggest opportunities in fitness
How to give away your best knowledge without killing your business
The difference between attention and intention
If you want 2026 to be the year your content actually drives revenue, not just views, this is where you start.
