In this episode, Dr. Alisha interviews Erin Wexstten, founder of Oxalis Apothecary, discussing her journey from fashion design to creating a skincare brand rooted in nature and wellness. They explore the importance of self-care, the psychology of scent, and how to personalize skincare routines. Erin shares insights on the creation of her products, the significance of natural ingredients, and building a community around shared values. In this engaging conversation, Erin Wexstten discusses her journey in the wellness industry, emphasizing the importance of authenticity, self-care, and community support. She reflects on the evolution of wellness trends, the significance of connecting with customers, and the challenges of establishing a wellness brand in a vibrant city like New Orleans. The dialogue highlights the need for a nuanced understanding of wellness and self-care, advocating for a non-judgmental approach to personal health and well-being.
Guest Bio:
Oxalis is a New Orleans-based skincare brand founded by Erin Wexstten, whose childhood in the woods of southern Illinois sparked a lifelong love for nature and discovery. What started in her Brooklyn apartment in 2015 has grown into a thriving studio focused on creating effective, plant-based skincare powered by scent and science. With certified expertise in organic body care and a background in fashion design, Erin crafts every product to cleanse, hydrate, and nourish your skin — designed for approachable routines that bring joy and support to your everyday skincare.
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