My Podner in this episode is Stan Friedman and he's going to talk with us today about Customer Relationship Management software, or CRMs.
| Time Stamps |
| Stan Friedman Intro | 00:00:27 |
| Segment 1 | 00:02:34 |
| Get to know Stan Friedman |
| Segment 2 | 00:23:32 |
| Topic Segment – CRM – Customer Relationship Management |
| Segment 3 | 01:07:51 |
| Quickdraw Questions |
Topics Discussed in this Episode
- Brief history of CRM
- What is CRM today
- How is CRM used in franchising
- Can a franchisor get by without CRM at first
- When does a franchisor need to graduate to CRM
- How to choose a CRM
- What is FRM Solutions
- The features of FRM Solutions
- The types of information a franchisor need to be managing
- the juggling act that a franchisor has to do when business gets that busy
- Sortable, Reportable, and Dashboardable,
- Candidate Gate – Franchisee Gate
- Gating the candidate experience versus free reign
- Managing beyond acquisition
Stan Friedman
FRM Solutions
sfriedman@frmsolutions.com
404-936-8677
Skype - stanfriedman1
Kit Vinson
FranMan Inc.
kit.vinson@franman.net
214-736-3939 x 101
Books Mentioned in the Episode:
- Traction by Gino Wickman
- The E-Myth by Michael Gerber
- Seven Habits of Highly Effective People by Stephen Covey
- Spin Selling by Neil Rackham
- The Physics of the Impossible by Michio Kaku
