Today we’re talking about the wonderful world of digital ads! Join us as Colby Flood, the founder of Brighter Click, shares lessons he’s learned while launching and scaling an education-first Facebook Ad agency. We’ll discuss important strategies to help you build credibility, communicate well, and carve out a specialty as a Facebook Ad Manager or Facebook Ad Freelancer.
Podcast Outline:
[0:00] Introduction to Colby Flood and the topic of building a specialty as a Facebook Ad Manager or Facebook Ad Freelancer - Colby shares the story about his entry into the freelance space and his business, Brighter Click.
[3:07] How the natural progression into freelancing often starts with general services before niching down to a specific area - the importance of finding your niche and having the confidence to further specialize in a service.
[4:42] Why Colby chose the name Brighter Click, an agency name rather than his own name - reasons why your choice of name depends on the end goal for your business.
[6:30] In light of the changes to Facebook, the potential for businesses who are seeking to improve their ad efforts - an explanation of the changes to iOS 14.5 and how it affected Facebook Ads.
[7:46] How Facebook has been evolving and recommended changes for Facebook Ads strategies
[9:58] The importance of having good SEO skills when offering Facebook Ad services (or finding someone who specializes in SEO to add on to your services)
[10:50] The importance of going broad with Facebook Ads to let the algorithm work for you - a practical example with strategies you can apply to profiling your audience.
How to Get Started as a Freelance Facebook Ad Specialist
[15:34] #1 Find an educational course, a resource, and a networking group to tap into - the benefits of staying on top of the changes in Facebook Ads by learning processes and best practices.
[16:27] #2 Find some smaller clients and focus on building out case studies and processing out tasks as you go - examples of what to focus on and how to increase your rates.
[17:08] The importance of training and experience - how Facebook advertising is changing a lot and requires you to be a relentless learner of your craft.
Lessons Learned from Launching and Scaling a Facebook Ads Agency
[18:47] #1 Your value is often perceived by the level of your communication - the importance of ensuring your education and explanations match your skill.
[20:01] How soft skills and hard skills are a winning combination - some examples of good communication between freelancers and clients.
[21:30] #2 Once you’ve validated your business, be diligent about processing out the things you do - how to map out your process and some examples of tasks you’ll want to delegate.
[22:29] The benefit of being an “education-first” agency with long-term goals - what it means to Colby and how his agency provides free educational opportunities to team members.
[24:51] Education through content marketing - how it builds credibility, draws interest to your services, and differentiates you from other marketers.
[22:53] How the freelance space taps into the skill-based economy, not necessarily relying on educational credentials
[26:46] How to get to know Colby Flood
[27:16] How to learn more about Freelance University
Resources and tools discussed in this episode:
Learn more about Colby Flood:
Connect with Colby:
Email: colby@brighterclick.com
Tools and Resources:
AdSignals (paid channel)
Facebook Ads Experts (organic free channel)
Andrew Foxwell (Slack channel and paid courses)
Cat Howell (courses)
