How do you make an incredible impression on clients so they want to hire you for more projects, put you on retainer, and maybe even give you a blank check because you’re so valuable to them? Today we’ll discuss an invaluable topic that will revolutionize your client relationships. Join us as we share a laundry list of the 10 Best Ways to Wow Your Clients. It’ll help you make a great first impression and continue to build trust for years to come!
Podcast Outline:
[0:00] Introduction to the topic of “wowing” your clients to help you make an incredible impression on them - Craig shares an important example from his experience working with a celebrity client in the online marketing space.
10 Ways to Wow Your Clients
[4:52] #1 Lead with a high-value discovery call - what “high-value” means and how you should prepare for the call.
[7:12] #2 Focus on relationships and results - how results are important, but you also need to be relational and make a unique connection with clients.
[8:46] #3 Make yourself available (with clear boundaries) - how to be responsive to clients within certain parameters.
[10:14] #4 Create a “don’t-make-me-think” onboarding experience - how to make onboarding a seamless process using effective tools.
[12:36] #5 Own your role and skills - how to be an expert in your role so you become your client’s advisor in that area.
[14:35] #6 Be hyper-organized and use tools if necessary - what this looks like and why it’s so important to clients.
[16:50] #7 Offer random acts of kindness - examples of how you can show kindness to your clients and offer value.
[19:01] #8 Go the extra mile - the importance of overdelivering and giving your absolute best in your projects and client relationship.
[20:52] #9 Demonstrate high integrity always - how to be humble and honest to further the client relationship when you make a mistake or things aren’t going well.
[21:38] #10 Be proactive - things to think about so you’re not reacting to situations, but are proactively responding to problems and challenges you foresee with a client.
[22:34] Recap of the 10 ways to wow your client
[24:16] How to learn more about the Client Training Center and complete suite of courses at Freelance University
Resources and tools discussed in this episode:
