Persuasion, Relationships, Emotions, Leadership, Ego
Summary
When it comes to persuasion, sometimes the most effective way is exactly opposite of what we might think. We’ll look at that in our Thought of the Day. And in our second segment, we’ll continue to look at persuasion and see how, when done correctly, it’s always about honoring the other person. That and more on today’s show.
Bob's Thought of the Day
You’ll discover:
- The difference between persuasion and manipulation (although they are related).
- The two conditions that must take place for true persuasion to happen.
- How Benjamin Franklin used persuasion to go against conventional wisdom and make a friend out of an enemy.
Segment #2
You’ll discover:
- Bob’s account of using principles of persuasion while going through customs at Toronto International Airport.
- The importance of controlling your emotions in a tense situation.
- Why a bruised ego causes people to act in ways that are not in accordance with their personality.
- How to use the principle of thanking someone in advance for what you want them to do.
Click to Tweet
- What is the difference between #persuasion and manipulation? Find out on this week’s episode.
- Learn how Benjamin Franklin used persuasion to make a friend out of an enemy. #persuasion
- Authentic #persuasion happens when 1) everyone wins, and 2) everyone feels good about the transaction.
Resources
Adversaries Into Allies by Bob Burg
Sell The Go-Giver Way Webinar
GoGiverSalesAcademy.com
The Go-Giver Leader
TheGoGiver.com
GoGiverSpeaker.com
Burg.com
How to Post a Review
