Emirates and Barbados
Kevin and Brad talk about how Emirates and the country Barbados are de-risking people from spending money during COVID-19 and how this concept might apply to your business.
Catalytic Mechanism
How can you de-risk the transaction so the company feels the burden or the onus to deliver, versus the customer feeling they are taking the risk - and use that to grow sales. Brad and Kevin provide examples of companies who are successfully using this concept.
