As a health coach, you must know how important it is to build your online presence and attract new clients. That’s why I’m here to discuss Search Engine Optimization (SEO) which will help you optimize your website to rank higher in search engines like Google, so more people can find you.
I share the basics of SEO, what is it, how it works, its importance for health coaches, and the tips and strategies you can implement right away like keyword research and on-page optimization, so you too can start reaching more clients online and grow your business through search.
In this episode, we talk about:
What is SEO and its importance for health coaches to attract potential clients
How to do keyword research to find the right keywords for health coaching and target audience
How to optimize a webpage for SEO
Tips for health coaches – using long-tail keywords that have less competition, analyzing competitors, making valuable content
Best SEO strategies – identifying easy fixes on a webpage to improve SEO ranking, leverage podcast interviews for backlinks, etc
Keyword research tools mentioned: Google Keyword Planner, SEMrush, Ahrefs, Moz, UberSuggest, Google Trends
Website optimization and analytics tools mentioned: Yoast SEO plugin, Google Search Console, Bing Webmaster Tools, MonsterInsights
Websites where health coaches can write articles to build backlinks and improve SEO: Forbes, Yoast, etc
Memorable Quotes
“SEO isn’t just about attracting new clients, it’s also about retaining them. So a well-optimized website with engaging content encourages visitors to spend more time on your site, exploring your services and potentially becoming repeat clients.”
“Visibility leads to accessibility... Higher visibility on search engines makes your health coaching services more accessible.”
Links to resources:
Health Coach Group Website
https://www.thehealthcoachgroup.com/
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