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In this episode of The ifa Show, host Shy-ann Arkinstall is joined by independent financial adviser Nathan Fradley to unpack the complexities of advice fees and why advisers may be selling themselves short when it comes to pricing their services.

From rising business costs to the challenge of communicating the value of advice, Nathan explains why advisers need to recognise advice as a premium service, and how undercharging can threaten both business sustainability and their ability to deliver quality outcomes for clients.

Listen as they discuss: