Aired 04/24/10
Meir Statman, one of the nation's leading experts in behavioral finance (the study of why people do irrational things with their money), has written a new book that shows investors how their mistakes are usually caused by their own deep-seated emotions. "What Investors Really Want: Know What Drives Investor Behavior and Make Smarter Financial Decisions"
http://www.amazon.com/gp/product/0071741658?ie=UTF8&tag=thalbl-20&link_code=as3&camp=211189&creative=373489&creativeASIN=0071741658