In this inspiring conversation, Dr. Laura Scherck Wittcoff welcomes Antonis Politis and Panos Kokmotos, two young Greek entrepreneurs who co-founded Givelink, a donation platform transforming how people give to nonprofits. GiveLink connects donors directly to nonprofits' real needs through in-kind giving, creating transparency, measurable impact, and genuine engagement every step of the way.
KEY TOPICS DISCUSSED
The Origin Story: How a Controversial Article Sparked an Idea
Antonis shares how a Greek nonprofit's Christmas message telling people to "stop giving items" prompted him to reimagine philanthropy. Rather than dismissing the request, he saw a logistics problem waiting to be solved—what if nonprofits listed their actual needs and donors could order products online?
From University to Startup: Building Givelink in Greece
Starting as a university student with no business experience, Antonis entered a social entrepreneurship competition and realized he could combine profit with purpose. Despite initial struggles, the concept resonated with people who preferred in-kind giving over monetary donations due to trust concerns.
The Café Meeting That Changed Everything
Panos Kokmotos overheard Antonis's passionate conversation about Givelink's vision in a café and was immediately drawn to the mission. A few days later, they met for coffee, and Panos recognized how his skills and experience could fill critical gaps in the team. He joined the founding team, bringing operational expertise and entrepreneurial background.
Building Trust in a Low-Trust Giving Culture
Greece presented both a challenge and an opportunity. With only 10% of the population donating money to nonprofits, Givelink had to rebuild trust in philanthropy. This difficult market became a proving ground that made the team stronger and forced them to deeply understand donor psychology and nonprofit needs.
The Data-Driven Insight: 60% More Giving
One of Givelink's most significant findings: donors using the platform give 60% more throughout the year compared to before. Even in economically struggling Greece, transparency and tangible impact motivate people to give more frequently and more generously.
The Problem with Seasonal Giving
Antonis and Panos explain why giving peaks at Christmas and Thanksgiving—people lack confidence that their money is used wisely. Givelink solves this by making giving year-round, transparent, and emotionally rewarding through visible impact.
How the Platform Works: Four Simple Steps
Nonprofits set up real-time product wish lists of items essential to their operations. Donors browse the lists or use Smart Pick, which converts a dollar amount into the products needed most. At checkout, donors see the exact impact story—how many people they're helping and how their lives will change. After delivery, donors receive photo proof and ongoing impact updates.
The "Smart Pick" Feature and Personalized Impact
Panos demonstrates how donors can either manually select products or use Smart Pick to automate the process. When buying hygiene kits for a nonprofit helping children in Oakland, donors can see exactly how many children they'll impact and what difference those products will make—creating an emotional connection and retention.
A Real Crisis: The Wildfire Response
When wildfires devastated their Greek city in August, Givelink mobilized immediately. Two nonprofits supporting firefighters and victims added urgent needs to the platform. The response was staggering: over $30,000 in donations and 40,000 products in a single day. The team stopped all other work, gathered supplies in supermarkets, and personally delivered items to firefighters—experiencing firsthand the power of their mission.
Scaling from Greece to the United States
After proving the model in Greece, Givelink launched a pilot in the Bay Area (Oakland, Berkeley, San Francisco, Palo Alto) and is now expanding across California with plans to cover Los Angeles, smaller cities, and rural areas that often lack philanthropic funding. Legal considerations around tax deductibility vary by state, but the model is ready to scale nationally.
Nonprofit Needs: From Food to Furniture
In Greece, food dominates nonprofit wishlists, along with cleaning and hygiene products. In the U.S., a standout example is BOSS, a nonprofit helping people transition from homelessness and incarceration back into society. They needed bedsheets, pillows, and furniture—small items that are expensive and transformative when someone is rebuilding their life.
Supplier Partnerships: Wholesale to Retail
Givelink partners with wholesale suppliers like Group Sales and Dollar Days (30+ years in the nonprofit space), as well as Amazon for retail options. This tiered approach ensures nonprofits get the best prices and donors have flexibility in what they can give.
The Role of AI in Storytelling
Givelink is launching AI-generated impact stories based on nonprofit data, descriptions, websites, blogs, images, and videos. This allows donors to see personalized stories at checkout—how their specific donation will change lives. The long-term vision is to integrate real stories directly from nonprofit beneficiaries.
RESOURCES & LINKS
Givelink Website: givelink.app
Small & Gutsy Podcast: SmallandGutsy.org
Dr. Laura Scherck Wittcoff's Podcast: Small & Gutsy (ranked #8 on Feedspot's Top 30 Social Impact Podcasts and #9 by Million Podcast for youth empowerment episodes)
