Eitan Koter is the founder and CEO of Vimmi (a video commerce SaaS platform that helps brands and retailers create shoppable video experiences across social media, marketplaces and websites) with over two decades experience in media & entertainment, eCommerce and telecom industries in startups and public companies, including NASDAQ IPO. Expertise includes B2B SaaS and hardware companies, go-to-market strategies, global marketing & sales, product market fit, strategy development, and general management.
The evolution of video from analog to digital and its growing importance in driving conversions for brands.
How video commerce, especially through short-form videos and live shopping, is reshaping e-commerce by enabling direct purchases from videos.
Why social commerce is thriving in China and how Western countries are catching up with platforms like TikTok and Instagram.
The increasing role of AI in video marketing, including AI-generated content, video avatars, and enhancing conversion rates through analytics.
How businesses can leverage shoppable videos, even for high-ticket items, and integrate them with social platforms to improve sales without heavy ad spend.