Director of Business Development at BookBub
Interview starts at 5:64 and ends at 16:18
BookBub definitely got off the ground with self-published authors. They’re often the first people in the industry to experiment with a new marketing channel, and they were much more comfortable discounting their books four years ago than a lot of traditional publishers were. Over the course of the past four years we’ve started working with all the major publishers, and we’ve gotten to the point where it’s fifty-fifty. We’ve actually maintained that breakdown for a while now, and we’re very comfortable with it.
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