In this episode, Keith dives deep into the tried-and-true marketing strategies that will help you grow your lawn care or landscaping business, get more clients, and build a full schedule. Keith shares his own journey from being stuck in a dead-end job to building a successful business and offers actionable steps you can take today to achieve similar results.
"There's so much work out there that it's overwhelming, truthfully. And they're looking out and they're looking for somebody who's reliable, somebody who's dependable, somebody that they can have a long-term relationship with. They're begging to write you a check." - Keith Kalfas
1. Overcoming Self-Limiting Beliefs ([00:01:32] - [00:02:43])
Keith tackles the mental barriers that can hold you back and emphasizes that growing your client base is fully within your control.
Learn why prospects are actively looking for reliable contractors and how to position yourself to meet that demand.
2. Powerful Marketing Tactics ([00:03:12] - [00:06:07]) Keith provides a comprehensive rundown on:
Getting a professional logo and branding materials.
Utilizing business cards, magnets, and bandit signs to increase local visibility.
Leveraging online platforms like Craigslist, Facebook, and top local directories (Yelp, Google My Business, Angi, and more) for maximum exposure.
Building a simple website via Squarespace, Wix, or even Google My Business, and linking all your social profiles to create a strong digital footprint.
Importance of backlinks, local citations, and word-of-mouth reviews.
3. Snowball Effect of Consistent Marketing ([00:06:07] - [00:07:14])
Keith explains how small, consistent marketing actions create a snowball effect, resulting in overwhelming client demand within a year.
Tips for collecting positive online reviews and generating referral business.
4. Embracing Change & Modeling Success ([00:09:11] - [00:11:22])
Personal anecdotes about taking the leap from comfort zones, learning from industry leaders, and "modeling" what's working for successful businesses.
The importance of presenting a professional image online—even if it's just you and a truck!
5. Must-Have Tools & Resources
Brief sponsor spots about tools like Footbridge Media for websites, and Jobber for business management and AI-powered customer service.
Exclusive offers for listeners:
Free 2-week Jobber trial with exclusive discount (link: getjobber.com/kalfas)
Free PDF: "The 7 Steps to Marketing Your Business Online"—just text 'untrapped' to 31996.
If you're interested in joining or want to see if you qualify to become a member of a "focus group" where real progress is made, visit Untrapped Alliance for more information.
Overcoming Limiting Beliefs
Recognize and break through the mental barriers holding you back from growing your business and achieving success.
Understanding Market Demand
Realize the abundance of potential clients needing reliable landscaping and lawn care services in your area.
Crafting Effective Business Materials
Invest in professional logos, business cards, and signage to establish credibility and boost brand visibility.
Maximizing Local Advertising
Utilize bandit signs, truck magnets, local print shops, and flyers to target neighborhoods you want to serve.
Leveraging Online Platforms
Create or enhance business profiles on social media, Google My Business, Yelp, and other authority sites for more exposure.
Building a Simple Website
Launch a basic website quickly using platforms like Squarespace, Wix, or even Google My Business for increased legitimacy.
Generating Backlinks for Growth
Link social media and directory profiles back to your site to boost search rankings and credibility online.
Harnessing Positive Reviews
Request well-worded reviews from customers on Google or Facebook to build trust and encourage referrals.
Learning from Industry Peers
Model the successful strategies used by other professionals in your industry to accelerate your own business growth.
Connect with Keith Kalfas:
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
