Welcome to another impactful episode, where Keith delivers high-energy insights on entrepreneurship, grit, dealing with setbacks, and the power of faith in business. In this episode, Keith shares raw and relatable stories from his own life and landscaping business, offering listeners actionable takeaways and honest lessons.
"No matter what you're going through or how a customer treats you, it's never, ever, ever admissible or okay to have negative energy with the next customer." - Keith Kalfas
Episode Highlights:
Keith opens the episode reflecting on recent challenges and the importance of grit—that deep inner strength that keeps you moving forward even when discouraged. He highlights the significance of showing up and explains why prioritizing God transformed his approach to life and work.
Keith celebrates the sixth year of Launchpreneur Academy and underscores the powerful conversations that happen when like-minded entrepreneurs gather. He details the process of scaling his business, implementing systems, hiring a team, and constantly seeking self-improvement.
Jobber (Starts at [00:02:45])
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Keith recounts a pivotal client interaction, stressing the power of professionalism, value selling, and never underpricing your work. He transparently discusses the emotional impact of being disrespected by a potential client—and the intense self-control needed not to react emotionally.
Keith shares deeply personal stories about his upbringing, struggles with housing insecurity, family loss, and overcoming negative self-talk. He connects these life experiences to developing true grit and the resilience needed to thrive as an entrepreneur.
After a setback, Keith shows how to mentally reset and pursue new opportunities with renewed energy. He breaks down a successful $19,500 landscaping job, outlining his quoting process, client communication strategy, and the value of clear, itemized proposals.
Footbridge Media ([00:28:09])
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Keith discusses how unexpected challenges can arise even in well-planned projects. Hear how he handled project delays, difficult payment situations, and communicated with clients to resolve disputes and secure final payments.
Equip Expo ([00:34:39])
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Keith closes with stories about standing up for yourself, reconciling with clients, and extending kindness even after conflict. He offers practical advice:
Honor God regardless of circumstances
Avoid negative self-talk
Never compare your journey to others—focus on tending your 'own grass' for real fulfillment
Set High Standards - Hold yourself and your business to high, professional standards with systems, processes, and a strong reputation.
Don't Underprice Yourself - Stay firm on your pricing and do not let customers pressure you into lowering your value or disrespecting your expertise.
Rediscover Your Grit - Find your motivation and determination when you feel lost or discouraged, and remember your "old self" that crushed it.
Control Your Emotions - Even in the face of disrespect, maintain composure, professionalism, and do not let one bad customer poison your mindset.
Connect with Keith Kalfas:
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Jobber: getjobber.com/kalfas — Free 2-week trial & exclusive discount
Footbridge Media: footbridgemedia.com/keith — Website & marketing support
Equip Expo: Use promo code KEITH50 or visit https://plus.mcievents.com/equipexpo2025?RefId=KEITH50 for 50% off
Join the Untrapped Alliance private group: https://www.keithkalfas.com/alliance
