In this energetic and motivational episode, Keith Kalfas takes the stage to deliver a powerful message around knowing your worth as an entrepreneur—especially in the landscaping and home service industries.
Keith shares personal stories from his early days in business, discussing mistakes, learning pivotal lessons, and how failing to recognize your own value can lead to burnout and unprofitable work. He describes his transition from working for low rates to confidently pricing and running a healthier, more profitable operation.
Key practical takeaways include setting business boundaries (like hours of operation), defining your minimum pricing, and the crucial "30% rule" for taxes. Keith also discusses the importance of route density, staying within a set service area, and raising standards both in client and team selections.
The episode concludes with encouragement for entrepreneurs to realize their worth, take control, and not let life dictate their trajectory. Keith draws from personal struggles, urging listeners to take decisive action in demanding fair compensation and building a resilient business.
"You are the boss of your business. You're the boss! So start acting like the boss." – Keith Kalfas
Keith's Story: Learning his value by undercharging, overcoming fear, and working for a high-profile client.
Hours of Operation: Setting boundaries to support work-life balance and avoid burnout.
The 30% Rule: Putting aside 30% of gross income for taxes to stay compliant and secure.
Raising Prices and Minimums: Why and how to confidently raise prices, and the importance of establishing minimum charges.
Service Area Strategy: The importance of route density and not overextending your operational radius.
Hiring and Team Building: Not hiring out of desperation and aiming for high standards in staff selection.
Marketing & Systems: The need to learn marketing and constantly generate leads, with tips on using tools like Jobber and Profit First principles for better financial health.
Mindset & Self-worth: Overcoming a scarcity mindset, letting go of your past self, and becoming the 'boss' in your business.
Key Takeaways
Know Your Worth
Understand and value your skills; don't undersell yourself, even when you feel desperate or inexperienced.
Set Business Boundaries
Implement clear hours of operation to prevent burnout and maintain a healthier work-life balance for yourself and your team.
Embrace the 30% Rule
Always set aside 30% of your gross income for taxes to ensure financial stability and avoid tax-time panic.
Stand Firm on Pricing
Don't let clients undervalue your work; confidently communicate your prices and be prepared to walk away if necessary.
Always Know Your Numbers
Regularly track financials and review performance. Data-driven decisions help you scale and sustain your business.
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfas
Profit First by Mike Michalowicz (book recommendation)
Clarity App (for financial overview)
