Welcome back to another value-packed episode of the Untrapped Podcast! Keith Kalfas welcomes industry leader Naylor Taliaferro, founder of LCR Media and host of the LCR Summit, for a dynamic discussion about growing your lawn and landscaping business, the importance of networking, community-building events, and actionable strategies to scale both professionally and personally.
About Naylor Taliaferro:
Naylor Taliaferro is not just a business owner in the lawn care and landscaping space—he's a passionate leader, respected community builder, and innovator within the industry. As the founder of LCR Media and visionary behind the LCR Summit, Naylor has dedicated himself to helping entrepreneurs and professionals in the green sector connect, learn, and grow together.
He began his journey inspired by early influencers and creators, noticing a genuine need for honest, detailed advice for people just starting. This gap led Naylor to document his own experiences, struggles, and breakthroughs, which quickly earned him a following. Today, he's a recognized authority on leveraging social media to build a brand, connect with potential clients, and inspire the next wave of landscape professionals.
A significant part of Naylor's impact stems from his ability to organize and foster in-person events that go beyond the usual business practices. He started by creating the YouTube Rally—a casual meetup that has now become a hugely popular community event at industry expos, drawing hundreds of attendees each year. Building on this, he launched the LCR Summit. This game-changing two-day event combines hands-on business learning, high-level strategy, and networking with some of the industry's most successful and driven leaders. Naylor ensures the summit is both practical and immersive, focusing on not just business "toolsets" but also crucial elements such as mindset and skillset.
What You Will Discover:
How top entrepreneurs built thriving businesses and nurtured passionate communities in lawn care and landscaping.
Lessons on the power of creating online content to market your business and connect with like-minded professionals.
Proven frameworks for managing your business and personal life, including Naylor's unique "four seasons" success system.
"If you can restructure your business in a way that serves you instead of you being a servant to it, then you will come home with more energy and you'll come home a much better person, more positive, and then you'll have a much better mindset." - Naylor Taliaferro.
00:00:48 – 00:02:44 – Intro & Industry Titan Enters
Keith and Naylor kick things off, reflecting on their 12+ year friendship, contributions to the landscaping community, and Naylor's impact as an educator, event host, and content creator.
00:02:44 – 00:10:39 – Roots of the Lawn Care Community
Dive into the community's history, the evolution of online content (YouTube OGs), and the challenges and lessons of starting. Keith and Naylor discuss how content creation and knowledge sharing have shaped and unified the industry.
00:10:39 – 00:15:54 – First YouTube Rally & Community Growth
Stories from the genre-defining Pleasure Ridge Pizza meetups and the exponential growth over the last 10 years. Naylor shares impactful moments of in-person gratitude and how those connections inspired his mission for further reach.
00:15:54 – 00:23:13 – Major Events for Industry Pros [Event Details]
Equip Expo/YouTube Rally: Thursday, Oct 23rd, 6 pm at the Kentucky International Convention Center (KICC), Louisville, KY. The can't-miss in-person networking event, free with your Expo badge!
Morning Show at Equip: Thursday, October 23rd, 8:00 a.m. Live stage podcasting and Q&A with top industry leaders.
Pod Row: All days of the Equip Expo (Wed-Fri). Connect with podcasters, get on a show, and meet the community.
00:23:13 – 00:26:09 – Event Logistics & How-To
Walk-through of venue info, how to register, where to stay, overview of event schedules, and tips for getting the most out of your trip to Louisville.
00:26:09 – 00:37:07 – LCR Summit Deep Dive
LCR Summit: Monday & Tuesday, Oct 20-21, 9 am-5 pm at the Galt House, Louisville.
A two-day immersive educational event covering mindset, skillset, toolset—business mastery, marketing, leadership, staffing, company culture, and personal development for green industry entrepreneurs.
Get tickets at lcrsummit.com
Ad: Footbridge Media
Keith opens with a special shout-out to Footbridge Media, the experts in contractor marketing, optimized websites, SEO, and online presence geared towards growing your home service business.
Visit footbridgemedia.com/Keith for more.
Ad: Jobber CRM
Keith spotlights Jobber—an AI-powered CRM for home service pros. Features include automated billing, payments, review management, and a virtual receptionist.
Ad info: Get a 2-week free trial and exclusive discount at getjobber.com/kalfas.
Ad: Untrapped Alliance Private Group
Join the Untrapped Alliance Private Group for bi-weekly live focus sessions, community networking, and actionable business coaching.
Ad info: Apply at https://www.keithkalfas.com/alliance
00:38:48 – 01:00:00 – Tactical Mindset, Marketing, & Takeaways
Naylor and Keith discuss the importance of cyclical business and personal planning, the Four Seasons framework, and leveraging nature's lessons for entrepreneurial success. They emphasize the importance of continuous education, marketing (especially digital/content), and community engagement for long-term business growth.
Closing – Wrap up with reminders to check out the LCR Summit, Equip Expo events, and the private Untrapped Alliance group. Keith shares his excitement for seeing listeners at the upcoming events and thanks the audience for helping the Untrapped Podcast grow toward 1 million downloads.
Community is Everything: Networking, sharing, and connecting are the backbone of business growth in the green industry.
Continual Learning: LCR Summit offers next-level insights, tactics, and mentorship—secure your spot early!
Marketing is Non-Negotiable: Utilize social media and digital content to stay relevant and keep leads coming in.
Business Systems: Adopt tools like Jobber CRM and partner with marketing pros like Footbridge Media to streamline growth.
Get Involved: Equip Expo, YouTube Rally, Morning Show, and Pod Row are your annual chances to level up—don't miss out!
Connect with Naylor Taliaferro:
Website: https://www.lcrmedianetwork.com/
Connect with Keith Kalfas:
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
LCR Summit Info & Tickets: lcrsummit.com
Equip Expo Registration: https://plus.mcievents.com/event/equipexpo2025?RefId=KEITH50
Jobber CRM Free Trial: getjobber.com/kalfas.
Footbridge Media for Contractors: footbridgemedia.com/Keith
Untrapped Alliance Application: keithkalfas.com/alliance
Written and Edited by: Ma. Teresa Catangay-Bardinas
